How to organise your marketing to bring clarity to your existing strategies, and maximise your potential by creating an effective marketing hub…

Imagine if you could put the best possible response to every enquiry you get in one place and surround it with superb targeted marketing copy to attract your top customers.

This carefully crafted and smartly written material would be your marketing hub.

What you’ll get from this is peace of mind that all your bases are covered and an assurance that your marketing strategies are moving in the right direction. By creating your marketing hub, you’ll be taking the first step to building a coherent internet marketing strategy and developing a professional website designed with a purpose.

What’s more, you’ll find out how to build a powerful portfolio of marketing material that targets each prospect type and the respective decision maker with the best possible benefit oriented copy. With a powerful marketing hub, you’ll benefit by being able to identify and categorise your prospects and build clear paths to funnel each type of them into your business.

How to create your marketing hub…

By splitting the way you funnel prospects in half, you’ll see an effective way of creating two different marketing styles:

• Those seeking you:

  those that know that they need your kind of product or service, but haven’t found you yet

• You seeking them:

  those that don’t realize they need your product or service, but may be interested once they see the benefits.

The prospects that have found you will be from places such as search engines, business directories, any advertising in newspapers or magazines, and referrals from existing customers.

The prospects that you are seeking will be from places such as up-sell and cross-sell campaigns, distributors or dealers, leaflets, flyers, telemarketing, mass mailing and direct response style advertising.

By examining each marketing strategy, you’ll get a comprehensive list of all your prospect funnels. You’ll be able to see at a glance where your current strategies are working and where some need further focus.

By analysing your existing customer base, you’ll increase the efficiency of your marketing by tailoring it towards your top 5 customer types. Not only that, but by analysing the decision making process of your customers, you’ll be writing your copy for the people who actually make the buying decision.

Unless you constantly review and improve your strategies, your competition will corner the market with smarter and more responsive marketing. If you’re not in control of all your marketing strategies, then not only will you be wasting your marketing budget on the wrong aspects but you will also fail to achieve maximum impact on your target customers.

Summary

With the right response for each of your marketing channels available on your website, your website will become your marketing hub. Once set up as an effective marketing hub, you’ll benefit from improved conversion rate because your prospects will stay connected with their initial enquiry.

Case Study

Tony Cornwall, Breakspear Ltd (http://www.break
spearservices.co.uk) “My experiences with marketing my business have brought varied success, but more with luck than judgment. When I sat down with Netflare to sort out my marketing, it was the first time I’d seen everything laid out so clearly. I now feel in control of my marketing and can actually see a way forward to bring in the right customers for my business.”

Further Info

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