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How to follow up enquiries in a consistent and professional manner…
Your marketing campaigns probably bring in product and service enquiries by email, website, telephone, fax and post. For each enquiry you get, you’ll no doubt attempt to follow up and send information to the prospect as quickly as possible.
The quicker you can respond and satisfy a prospects need for information the more likely you are to make a sale. But what happens after the first piece of information you send? Do you have anything else to send them?
If you don’t follow up the first message with additional information, your prospect will gradually fade into the distance. This prospect may have been very interested, but wasn’t quite ready to make contact. Perhaps the prospect may have been too busy, or lost your details, or simply forgot. If they don’t hear from you again, they will take their business elsewhere.
Once you complete the Jumpsite Marketing Auto-responder Programme, you’ll be able to follow up all your enquiries in a professional manner. You’ll have a follow-up system tuned to your prospect types and deliver consistently, individually, and in a timely manner.
What’s more, you’ll find that the number of regular subscribers to your newsletters increases every month to give you a larger prospect database to broadcast your offers.
Why should your business use auto-responders and newsletters?
Unfortunately, most visitors to your website won’t order on their first visit because they don't know enough about your offers. The visitor may be assessing budgetary requirements and not ready to purchase immediately. They may be evaluating other products or services and haven't made a decision yet.
As a response to this, your business may choose to use newsletters as a mechanism of reminding their customers who you are and keeping them aware of your ability to solve their problems. As newsletters are generally abstract and cover several topics, the perceived value on its own is relatively low.
An auto-responder can be made to be very specific and hence higher in value. People who subscribe to your auto-responders will receive highly tuned information according to their request. The auto-responder emails will help to guide them down a specific path, with the appropriate links to your website, that gives them timely and valuable information in order to make an informed decision.
When combining newsletters with auto-responders, you will have the ability to build credibility and trust with your customers and prospects. By giving them impartial information about the current thinking in your business area in your newsletters, you can provide opt-ins in your newsletters to auto-responders for people wanting more information.
Using an auto-responder system to manage your leads brings many time saving advantages
By anticipating the kind of customer types that visit your website and empathizing with them to discover what questions they ask, you can prepare a series of informative and valuable guides for them to subscribe to. Once setup, the auto-responder deals with each subscriber automatically. The visitors that request information from you via email or through your web site will be automatically delivered to them within seconds.
Another great advantage of an auto-responder is that the name and e-mail address of each subscriber is automatically added to your prospect database, saving you endless hours of data entry.
Using this database, personalized follow up letters are automatically sent to each of your subscribers at regular, predetermined intervals, building trust and rapport between you and your subscribers.
You can use this database to broadcast highly selective offers. As the system does all the work for you, the follow up system converts subscribers into customers without any intervention from you.
How it works…
Insert the auto-responder opt-in form on your site. Within eye site of this form, provide information about the importance of subscribing to your list. Add value to your list by giving them a compelling reasons to subscribe. If you are providing some free information as part of the offer of subscribing, make it clear that the download link will be provided in the email they receive after confirming their subscription.
On your thank you page (or redirect page) they are taken to after they fill out the form you need to provide information on verifying. Verified opt-in allows you to ensure that the person subscribing did so with his or her own email address and didn't provide a fake or malicious email.
Let the visitor know that they should check their email inbox. Tell them what the subject line of the email says so they know what to look for. Convey that they must click on the link inside to verify and receive the download link to your free information.
In the auto-responder they receive after verifying, give them the link to your free information. Since they are now subscribed to your list and have confirmed that the address they provided is valid, you can effectively follow up providing more information about using your products or services, training tips, and further benefits or features earned by becoming a customer.
Write your auto-responder emails in a condensed form of direct response style copy. Include a benefit headline to pull the reader in. Instead of a promise, introduce the product or service by expressing the major benefits. Provide further benefits by explaining what the product or service does for them. Close the email with a strong call to action and instruct them to make a purchase.
How to structure the follow-up emails…
- Get to the point:
Many of your sales will come from your first message, therefore you should make sure it stays focused on the major benefits with a strong call to action.
Keep the message short. If you aim for around 500 words, you will have room to mention the big benefits without expanding too much on any additional and less important aspects.
- Establish a need:
Explain why your product is necessary. Include scenario of where there is a need for your product. Show them where it meets their needs.
- Outline the practical aspects:
Talk about how to use your product or how your service works. Include supporting material where appropriate.
- Offer proof:
Where appropriate include a case study. If you are personally associated with the product or service, include a short biography. If you are local, you can even invite people to visit.
If the auto-responder is focused on a product, consider outlining a complimentary product. If there are any shipping charges, explain how shipping works and any tracking if available.
- Ask for comments and feedback:
Start by asking if the prospect has any questions. Provide as many ways of getting them to contact you to make it as easy as possible for them.
It will also be useful to provide the popular questions with your associated answers at this point.
- List Testimonials:
This is an opportunity to gain credibility by outlining existing happy customers and their experiences.
- Last chance:
This is where you provide one last reminder. This will be the final email in the auto-responder sequence. Provide them with one last offer. If they don’t take this up, then the auto-responder will finish.
Summary
When combining newsletters with auto-responders, you will have the ability to build credibility and trust with your customers and prospects. By giving them impartial information about the current thinking in your business area in your newsletters, you can provide opt-ins in your newsletters to auto-responders for people wanting more information.Further Info
