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Who writes the content?
Filling your website with informative and relevant content is vital if you want to position yourself as a knowledgeable expert and begin to build trust with your visitors.
But who writes this content?
The easy answer may at first appear to be to employ a copy writer but this may actually spell disaster for your online business. While a copy writer may be able to produce grammatically perfect copy it will be hollow copy and lack the key elements that your visitors want to see. It will be void of the passion, knowledge and experience that make you unique and form a special bond of trust between you and your customers. To achieve that with a copy writer would require either a lot of your time or research time and money and the results may never be as effective.
The answer is that you write the copy. Only you have the passion that will make the text come to life, only you have the experience that your web site visitors will trust and only you have the knowledge to fill your site with informative features.
Don’t panic. The Business Web Factory will help you.
Through articles on the site and an email training program we will help you decide what to write about and then guide you through the steps to creating great copy. For example, we will show you how to analyse your customers so that you know what questions they will be asking so that you can provide the answers that will guide them along the path from being a website visitor to becoming a customer.
Summary
The Business Web Factory will help you decide what to write about and then guide you through the steps to creating great copy.Further Info
